In recent years, programmatic advertising has been evolving rapidly, providing advertisers with new tools for efficient media buying. However, launching a proprietary platform requires significant investment in development, infrastructure, and technical support. For companies without prior experience in AdTech, entering this market can be a challenging endeavor.
Adiam is a brand founded by professionals from the construction industry who decided to explore the digital advertising space. Their ambitious goal was to launch an advertising platform with minimal costs, avoiding lengthy development cycles and complex integrations. Instead of building a platform from scratch, Adiam opted for UMG’s White Label solution, enabling them to quickly enter the industry, bypass technical hurdles, and focus on business growth.
In this case study, we’ll explore how Adiam successfully launched its advertising platform in record time using UMG’s White Label SaaS solution, the challenges they overcame, and the results they achieved in just a few months.