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How Adiam Entered the Digital Advertising Market with UMG’s White Label Solution
January 29, 2025
In recent years, programmatic advertising has been evolving rapidly, providing advertisers with new tools for efficient media buying. However, launching a proprietary platform requires significant investment in development, infrastructure, and technical support. For companies without prior experience in AdTech, entering this market can be a challenging endeavor.
Adiam is a brand founded by professionals from the construction industry who decided to explore the digital advertising space. Their ambitious goal was to launch an advertising platform with minimal costs, avoiding lengthy development cycles and complex integrations. Instead of building a platform from scratch, Adiam opted for UMG’s White Label solution, enabling them to quickly enter the industry, bypass technical hurdles, and focus on business growth.
In this case study, we’ll explore how Adiam successfully launched its advertising platform in record time using UMG’s White Label SaaS solution, the challenges they overcame, and the results they achieved in just a few months.
Adiam is a brand founded by professionals from the construction industry who decided to explore the digital advertising space. Their ambitious goal was to launch an advertising platform with minimal costs, avoiding lengthy development cycles and complex integrations. Instead of building a platform from scratch, Adiam opted for UMG’s White Label solution, enabling them to quickly enter the industry, bypass technical hurdles, and focus on business growth.
In this case study, we’ll explore how Adiam successfully launched its advertising platform in record time using UMG’s White Label SaaS solution, the challenges they overcame, and the results they achieved in just a few months.
Initial Data
Company: Adiam
Industry: Programmatic Advertising (Algorithmic Media Buying)
Objective: Launching an advertising platform with minimal infrastructure and technical support costs.
Industry: Programmatic Advertising (Algorithmic Media Buying)
Objective: Launching an advertising platform with minimal infrastructure and technical support costs.
About the Company
Adiam is a brand founded by professionals with a background in the construction industry who decided to expand into the digital advertising sector. With a clear goal in mind, they sought a solution that would allow them to quickly launch their own advertising platform without investing significant resources in development and maintenance.
A White Label solution emerged as the optimal choice to achieve these objectives.
A White Label solution emerged as the optimal choice to achieve these objectives.
Project Objectives
- Rapidly deploy a platform for programmatic ad placements.
- Host infrastructure in specialized location to comply with partners' requirements.
- Train Adiam’s team to operate the platform independently, minimizing reliance on external contractors.
Implementation period: March 2024 — August 2024
Key KPIs:
- Entering the programmatic market with no prior experience.
- Achieving project break-even within the first quarter.
Choosing the Solution
Adiam conducted a competitive tender, evaluating multiple major players in the market. Ultimately, UMG’s White Label platform was selected due to several key advantages:
Business-ready features out-of-the-box:
- Deployment speed: The UMG platform was fully set up and operational within four business days after contract signing, enabling Adiam to launch quickly.
- Cost-effective pricing model: A QPS-based subscription fee provided a more economical alternative to traditional CPM-based pricing or developing an in-house solution from scratch.
- Server locations: UMG’s servers are distributed across multiple regions, allowing Adiam to choose between overseas and Russian hosting options to meet their and their partners’ needs. A decentralized infrastructure ensured seamless service for clients based on target geographies.
- 24/7 technical support: UMG’s support team operates around the clock, ensuring fast resolution of any technical issues.
Business-ready features out-of-the-box:
- Direct traffic purchasing from publishers.
- Availability of SDKs (player and HTML markup).
- Support for openRTB standards.
- Capability to operate as both an ad exchange (inventory buying) and SSP.
- Support for vast 3.0 and VPAID formats.
Implementation Approach
SSP Platform Deployment
Training and Market Entry
Technical Support
- Platform infrastructure was configured and launched within four business days.
- A QPS-based model ensured stable performance and cost efficiency.
Training and Market Entry
- Adiam’s team received training through UMG’s educational resources.
- Hands-on sessions were conducted for campaign setup and management.
Technical Support
- Continuous assistance from UMG specialists throughout implementation.
- Personalized consultations to address technical challenges.
Implementation & Launch
Immediately after signing the contract, Adiam gained access to UMG’s demo platform and training materials. This allowed the team to independently master the platform and begin working on the fully deployed version within days, requiring minimal external assistance.
UMG’s CPO, oversaw the training process, guiding the team through the necessary steps to launch their campaigns. Adiam highly valued UMG’s support quality—any issues were swiftly resolved, eliminating technical bottlenecks during the deployment phase.
UMG’s CPO, oversaw the training process, guiding the team through the necessary steps to launch their campaigns. Adiam highly valued UMG’s support quality—any issues were swiftly resolved, eliminating technical bottlenecks during the deployment phase.
Results from Using UMG’s White Label Platform
Lightning-fast market entry:
Adiam started operations within days of signing the contract.
Infrastructure cost savings:
The QPS-based model helped control expenses and avoid substantial ad impression fees.
Revenue growth:
The platform generated $100K+ in revenue within six months.
Break-even achieved:
The project reached self-sufficiency by the second month of operation.
User-friendly interface:
Adiam’s team easily adapted the platform’s interface to their needs, making it intuitive and efficient.
Adiam started operations within days of signing the contract.
Infrastructure cost savings:
The QPS-based model helped control expenses and avoid substantial ad impression fees.
Revenue growth:
The platform generated $100K+ in revenue within six months.
Break-even achieved:
The project reached self-sufficiency by the second month of operation.
User-friendly interface:
Adiam’s team easily adapted the platform’s interface to their needs, making it intuitive and efficient.
Applying Case Study Insights to Business Strategy
Despite the competitive programmatic market, UMG’s SaaS technology and processes enabled a fast and successful business launch.
Reduced infrastructure expenses facilitated a rapid break-even point.
While the industry is shifting towards in-house programmatic solutions, Adiam’s experience with UMG’s SaaS model proved that building an in-house platform is not a prerequisite for success.
Reduced infrastructure expenses facilitated a rapid break-even point.
While the industry is shifting towards in-house programmatic solutions, Adiam’s experience with UMG’s SaaS model proved that building an in-house platform is not a prerequisite for success.
UMG’s White Label solution enabled Adiam to enter the digital advertising market with minimal investment, while also providing a flexible and scalable system tailored to their needs.
Transparent pricing, adaptable configurations, and reliable technical support ensured a seamless transition into the industry. Adiam now looks forward to long-term growth in digital advertising, leveraging UMG’s technology and expertise.
Transparent pricing, adaptable configurations, and reliable technical support ensured a seamless transition into the industry. Adiam now looks forward to long-term growth in digital advertising, leveraging UMG’s technology and expertise.